Available courses

Linchpin Solutions SCORM Test

Diploma in Marketing and Digital Strategies

Completion requirements

This course explores Sensory Marketing, a strategy designed to connect with customers through the five senses. You will learn how visual, auditory, olfactory, gustatory and tactile stimuli can influence brand perception, increase the perceived value of your products, and create memorable experiences that foster consumer loyalty.​

What will you take away at the end of the class?

  • Identify a better strategy to give visibility to your products or services.​

  • Design a coherent “sensory footprint” for your brand.​

  • Incorporate an “olfactory signature,” one of the most powerful strategies.​

  • Facilitate tactile interaction to increase connection and perceived value.​

  • Combine multiple senses to create coherent, immersive experiences.​

Sales 101